As the dust settles on the streets of Copenhagen after a raucous and flamboyant pride week we take the time to look back on the past few months and the amazing events and collections we have hosted and launched in partnership with this phenomenal event.
A New Collection...
It started way back in April with the official launch of our brand new collection. Inspired by the Copenhagen 2021 logo all our styles this year were adorned with beautiful pride coloured polka dots bursting off the pristine white vegan leather. This collection was designed in vegan leather especially with inclusivity in mind, we wanted to make sure each and every person was able to wear a pair regardless of their size, gender or preference for material.
The response we got was phenomenal with members from both inside and outside the community lining up to get their hands on these one of a kind pieces. Luckily we still have a few left but they are the last of their kind so if you want them click the picture below to find the collection.
A Drag Party in Sankt Hans Gade...
Ruaridh [Left] and Di Di
May rolled around but not in the way it usually does. This year we transformed our store on Sankt Hans Gade into our very own House of Lola. Our dear friend and collaborator Di Di Cancerella was on hand to transform our very own marketing manager Ruaridh into the glamorous queen you see on your screen now. This event was to give our customers a chance to try on our shoes in store on a beautiful and sunny Saturday in Copenhagen. We were joined by friends from the community as we spilled out onto the streets and chatted with passers by. The event gave our staff a real opportunity to gain some perspective for those in the community. Especially Ruaridh, who after 5 hours in drag gained a new appreciation for the term 'beauty is pain'.
Ruaridh... or is it Lola?
A Drag auction...
Di Di and Adriana [Left]
Our final event of this summer was our much anticipated Drag auction. Run as an official event of Copenhagen 2021 we also partnered with Foreningen for Støtte til Transkønnede Børn (FSTB) and Sabaah, a charity that works to improve conditions for LGBTQAI+ people from minority ethnic backgrounds.
For this event we went all out and pulled on all our resourced and compiled a list of fantastic lots from local Copenhagen businesses and people creating an awesome opportunity for people to come along and raise money for three amazing charities. The event was MC'd by our ever present Drag icon Di Di Cancerella, who had just arrived off the back of her huge win on TV2's Zulu's Store Dragdyst. Along with her friends Adriana La'Crème and Claire Couture and with the help of the mazing lots we managed to raise 18,000KR in just over 30 minutes. These funds were split three ways and distributed evenly amongst the charities involved.
This event helps to pump up our donation numbers for the year and will be added onto the total that has been built up by the sale of our WorldPride and our FSTB collections that both dropped this year.
The amazing one of a kind lamp donated by dMasque
We now look towards Copenhagen Pride 2022 and our third year of sponsorship involvement hoping that next year we can help even more to raise awareness to the struggle for equality that the Pride movement works so hard to highlight. We can't wait to see what the next year has in store. And if you want to be involved you can still purchase our FSTB and WorldPRide collections now on our store. Pride is not just for summer its a year round activity at Lola Ramona and one we absolutely are proud to be behind.