Express Yourself - Behind The Scene Part 1

The brand, based out of Copenhagen Denmark, has grown year on year making more and more iconic shoes in their individually named styles, each with a different personality. Something the ladies who wear them can really relate to. From the original Angie to Ava and Eve, Lola Ramona truly provides something for everyone.

Award winning La Carmina - Alternative Fashion, Travel and Culture Blogger Reading Express Yourself - Behind The Scene Part 1 2 minutes Next The Perfect Shoe - Behind The Scene Part 2

By Ruaridh wilsonMay 1, 20190 comments

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Lola Ramona began a long time before 2006. The CEO and visionary of the brand Gitte Sandquist began her journey into fashion in the early 90’s working for brands such as Lacoste and Levi Strauss. Her passion for fashion had been ignited, but she noticed a gap in the market. She could not find a pair of heels that really spoke to her and that she could wear all day without her feet screaming at her.

Lola Ramona was born with the mission to empower women everyday by giving them “shoes with attitude” that could be worn all day and all night, so that’s what Gitte and the team set out to do. The now iconic dots and stripes epitomised the Lola Ramona brand and are a big reason why the shoes are such a big hit today with women the world over. The brand has an air of feminism about it, the designs challenge the conventional fashion norms and really open a door for people to express themselves. Lola Ramona wants to put the ladies in their shoes at the centre of attention in any room.

As Lola Ramona entered a new decade the credit crunch that affected so many also affected Lola Ramona. Gitte had to sell the company to keep it alive and it took three long years before she was able to buy back the company she built from scratch. Since then it been up, up, up creating more and more gorgeous shoes.

In 2019 we see Lola Ramona make a huge step by officially opening their first warehouse Stateside on the 1^stof April 2019. This fantastic stride for the brand will hopefully lead to much more exposure so we can see Lola Ramona help women to express themselves in all corners of the world.